Clarity. Confidence. Direction.
Practical, action-driven support for artists, freelancers and creators who want to move forward with purpose.
Any Of These Sound Familiar?…
You’re creatively blocked - Disconnected from your voice, producing but not creating.
You’re struggling to stay focused - Jumping between ideas, finding it hard to finish what you start.
You’re unsure about your direction - Feeling confused about what you actually want or where you’re heading.
You’re losing confidence in your abilities - Doubting yourself more often, comparing yourself to others.
You’re constantly disorganised - Juggling too much, firefighting and rarely feeling on top of things.
You’re stuck in cycles of stop–start momentum - Good weeks followed by long stretches of feeling stuck.
You’re trying to carry everything yourself - Overwhelmed by decisions, pressure and the isolation of freelance life.
If So, You’re In The Right Place
I work at the intersection of coaching, mentoring and creative-industry consultancy.
That means we don’t just talk about mindset. We work with identity, emotion, strategy and
real-world industry challenges at the same time. The aim is to stabilise you, clarify who you are becoming,
or what you want to achieve, and translate that into grounded, sustainable action.
This work is designed to help you build resilience, clarity and direction.
Years In The Game
I’m a journalist, author, creative consultant and ICF-trained coach with over 20 years working in the media. I’ve spent 15 years freelancing across the music industry, managing artists, advising startups, leading creative projects and delivering high-profile campaigns for major labels and brands. Alongside this, I’ve stayed deeply connected to culture through reporting, radio, tastemaking and social media.
I’ve lived the full creative cycle: the highs, the droughts, the burnout, the reinventions, the identity shifts and the pressure to keep going in an industry that never slows down. I know what it takes to stay grounded, relevant and emotionally steady when your career is built on uncertainty.
Over the years I’ve interviewed and worked closely with some of the most influential figures in electronic music and creative culture. Those conversations have given me a rare, behind-the-scenes understanding of how successful creative careers are really built, sustained and navigated.
My work blends emotional intelligence, identity reframing and practical industry insight to help creatives stabilise, rebuild confidence and move forward with clarity and momentum..
My Programs
My work sits between coaching and consulting. It blends emotional support, identity alignment and real-world industry guidance.
Rather than purely process-led coaching, sessions combine:
nervous system stabilisation and emotional grounding
identity clarification and reframing
honest industry perspective
strategic thinking
practical action planning
Each programme is designed around you, your creative identity and your working reality.
I work primarily in 1:1 containers of 6 or 12 sessions, giving us enough space to build stability, clarity and sustainable momentum..
I use the C.L.E.A.R. model (see right) to bring awareness and clarity to your process, while also ensuring that crucial action steps are implemented.
-
We cut through the noise, unravel the mess - your inner chaos and external distractions and - to illuminate your real needs and map out your direction.
-
Lack of focus is a key barrier to progress. We work together to identify your priorities and focus on what’s important, to get your moving forward with purpose.
-
Plans are useless without action. We build a results-focused strategy, designed to break through procrastination and self-doubt, so you get moving with drive and momentum.
-
Action is a non-negotiable part of achieving your goals or dealing with what’s getting in the way. Whatever the focus, there’s no progress unless you make a start.
-
The foundation to it all. Progress only occurs when you take ownership of your decisions, actions and direction. Coaching works best when you embrace self-responsibility.
What I Support You With
-
Creative Identity & Reinvention
I help you reconnect to your creativity, rebuild confidence, rediscover your voice and navigate the transitions that come with a long-term creative career.
-
Clarity & Direction
I help you to gain an understanding of what you want, why you want it and how to move towards it without having to second-guess yourself.
-
Structure & Support
We build simple, workable systems and routines that keep you organised, focused and consistent - while also supporting your creativity.
-
Confidence & Self-Worth
I help you strengthen your mindset, steady your emotions and reconnect with your capabilities so you can make decisions with conviction.
-
Accountability, Action & Drive
You get a steady presence in your corner - someone who helps you stay on track, follow through and turn intent, and vision, into actual progress.
-
Insight & Guidance
With 20+ years experience, I offer grounded perspective, positive feedback and support that understands how your world actually works.
Who I’ve Worked With
Testimonials
Before you book, ask yourself the following questions.
Coaching only works if you're genuinely ready to make a change:
Am I ready to take responsibility for my direction and decisions?
Am I willing to challenge habits, beliefs and patterns that no longer serve me?
Am I open to both emotional honesty and practical action?
Am I prepared to do the work between sessions, not just talk?
Do I want clarity, stability and sustainability, not just motivation?